XLI23

The World Behind the Watch

Meaningful things are rarely made in one place.

Not one origin, but the right one at every step.

THE WORLD BEHIND THE WATCH

Not one origin, but the right one at every step.

01

China

The philosophy.
The manufacturing.
The 理 carried on the watch.

The Prologue was intentionally made in China. It is where the philosophy of Li was born and where a deeply capable manufacturing ecosystem brought the watch into physical form.

02

Japan

Mechanical precision at its heart.

The Miyota 9039 automatic movement was chosen for reliability, precision and serviceability.

03

Colombia

Part of the first lines and ideas.

Colombia represents the form and visual direction that eventually became the first watch.

Not every place involved in creating an object appears on a specification sheet. Some contribute through manufacturing, others through engineering or design. 

Colombia is part of that design history.

04

Italy

Where the watch takes its final form.

Italy forms part of that design journey and the final stage of the Prologue. The watch is  assembled in Italy, bringing together components produced across different places into the finished object.

Its role reflects something central to XLI23: origin does not need to be singular. Different capabilities can come together without one needing to replace the others.

05

The Netherlands

The technology base behind XLI23

Every system behind XLI23 is built and managed from the Netherlands, bringing the brand’s digital foundations together in one place.

Here, the brand takes its digital form, and from here it reaches people around the world.

06

Dubai

The point from which XLI23 is carried outward.

Dubai is the place from which XLI23 is carried to the world.

More importantly, it is a natural setting for a brand built around intersection. People, cultures, and ideas from different places operate alongside one another every day.

Dubai reflects the logic behind the X in XLI23. Different worlds meeting without having to become the same.

Lebanese resilience in its DNA.

The origin is everywhere.
That was always the point.

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